Privacy Policy & Cookie Notice
Last Updated & Effective Date: March 2026
🔒 Privacy at a Glance
- Who we are: This website is operated by Wales.org (“we”, “us”, or “our”).
- What we collect: We collect basic analytics (to see which pages are popular) and your email address only if you actively sign up for our newsletter.
- Affiliate Links: We use affiliate links (like Stay22, Viator, and AWIN). If you click them, third-party cookies are used to track any resulting sales so we can earn a small commission at no extra cost to you.
- We do not sell your data: We never sell your personal information or email address to third-party marketing companies.
1. Introduction
Welcome to Wales.org. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data: Includes first name and last name (if you provide it when signing up for our newsletter).
- Contact Data: Includes your email address.
- Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and the devices you use to access this website.
- Usage Data: Includes information about how you use our website, pages viewed, and links clicked.
3. How Your Personal Data is Collected
We use different methods to collect data from and about you, including:
- Direct Interactions: You may give us your Contact Data by subscribing to our newsletter or contacting us via email.
- Automated Technologies: As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and similar technologies.
4. Affiliate Links & Third-Party Cookies (Important)
Wales.org is a free resource, funded primarily through affiliate marketing. This means we partner with third-party booking platforms (such as Stay22, Viator, AWIN, Sykes Cottages, and others).
When you click an affiliate link or use an interactive map widget on our site, these third-party platforms may place a cookie on your browser. This tracking cookie simply tells the platform that you came from Wales.org, allowing us to earn a small commission if you make a booking. This tracking does not cost you anything extra, nor does it give us access to your payment details or personal booking information.
5. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- To send you our newsletter: If you have opted in, we use your email address to send you travel inspiration via our email provider (ConvertKit). You can unsubscribe at any time using the link at the bottom of every email.
- To improve our website: We use Google Analytics to understand how visitors use our site, what content is popular, and how we can improve our user experience. This data is aggregated and anonymised.
- To comply with a legal obligation: Where we need to adhere to regulatory requirements.
6. Data Security & Retention
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. We only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for (e.g., maintaining your newsletter subscription).
7. Your Legal Rights
Under UK data protection laws, you have rights in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data (the “right to be forgotten”).
- Object to processing of your personal data, particularly for direct marketing purposes.
- Withdraw consent at any time where we are relying on consent to process your personal data.
8. Contact Us
If you have any questions about this privacy policy, our cookie practices, or wish to exercise any of your legal rights, please contact us at:
Email: hello@wales.org
Changes to the privacy policy: We keep our privacy policy under regular review. This version was last updated in March 2026. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
